CLICK & MORTAR

Seattle has the coolest spaces for books.

Like the amazon store:

A great execution of bridging the digital with reality, using their unmatched data for social proof

…and curation and suggestion; far more than any “normal” B&M could offer.

If that wasn’t enough, while checking out I told the cashier I had amazon credit on my account. “Swipe any CC tied to it and we’ll automatically pull up your account. Then you can switch to using your credit,” he said. Seamless. Delightful!

Also, the Seattle Public Library – Central Branch:

Inspiring design, both aesthetically

…and functionally; from the intuitive layout

…to idiot-proof wayfinding (1), (2)

Never had better book-browsing experiences!